3 min read

William Hill US inks pioneering CBS Sports Digital alliance

The William Hill US subsidiary of British bookmaking giant William Hill has announced the signing of a deal that is to see it supply the CBS Sports Digital arm of American media conglomerate ViacomCBS Incorporated with a wide range of content and educational tools.

The Las Vegas-headquartered subordinate used an official Wednesday press release to detail that it already had the exclusive rights to promote its brand across all of the digital broadcaster’s many mobile-friendly platforms although it is to now begin providing the firm with a new free-play parlay game as well as educatio…